Factory-built housing is touting environmental benefits and a fresh look to win a new generation of buyers as the industry continues to fight an image of cheap design and endure the same housing slowdown pummeling conventional home builders. Among the industry's innovations: tiny backyard houses where baby boomers can house aging parents, two-story log houses and a three-story townhomes.
Fans of what's variously called "prefab," "modular" or "manufactured" housing say the industry is poised for new growth as architects explore fresh designs and more people associate the housing style with higher standards, better energy efficiency and less construction waste.
